The Auckland Marathon is sponsored each year by Adidas to raise funds for the Heart Foundation. Heart racers are those people that participate in events such as the Auckland marathon to raise money for those dying of premature heart disease in New Zealand.
Heart disease is the number one cause of death in New Zealand. Events like the Auckland Marathon raise money for research, prevention and rehabilitation for those suffering from the condition. Many of deaths caused by heart disease are premature and preventable. Money raised by these events goes towards vital research and provides information to New Zealanders on how to best take care of their heart.
If you would like to become a heart racer you can do so by visiting this page. http://www.aucklandmarathon.co.nz/race/charity.asp To sign up simply click the button. Register for the Auckland marathon and you could win a trip and entry into the Gold Cost Marathon in Australia.
So sign up today and join the race to save lives.
Friday, August 12, 2011
Finger Painting contest
Adidas is celebrating its 60th anniversary with a finger painting contest. Paint with your fingers, toes, face or with Photoshop. Paint on anything and with anything you please. The contest is for you to integrate the signature three stripes into an original artistic piece. Photographers, sculptors and painters are all welcome. We encourage bright colors and outside the box thinking; get creative.
The winner of the contest will get to hang their piece on the wall of the NYC Adidas original store. The Adidas finger painting contest widget will be streaming all of the submissions to the contest, updating in real time.
Rules: 1.)Entries must be submitted by 11:59:59 by September 1st 2011 and be submitted to contest gallery at deviantart.com.
2.) Entrants must be 13 years or older and a US resident.
3.) Must incorporate the Adidas three stripes and be GIF/PNG/JPG format
4.) you may submit more than one entry
5.) Online entries only, no hard copies
The winner of the contest will get to hang their piece on the wall of the NYC Adidas original store. The Adidas finger painting contest widget will be streaming all of the submissions to the contest, updating in real time.
Rules: 1.)Entries must be submitted by 11:59:59 by September 1st 2011 and be submitted to contest gallery at deviantart.com.
2.) Entrants must be 13 years or older and a US resident.
3.) Must incorporate the Adidas three stripes and be GIF/PNG/JPG format
5.) Online entries only, no hard copies
Sambas are back
One of Adidas oldest, best selling and most recognizable shoes are back with a new look. With 35 million sold world wide it is Adidas's second best selling shoe. The shoe was originally produced in 1950 for soccer players training on icy hard ground. The signature tan gumsole is what gives it so much traction, making it popular among indoor soccer players, and distinguishes it from other Adidas shoes.
The original sambas were almost all black with three stripes down the side, a tan gumsole and a long foldable tongue allowing you to tie the lasses over it. Their popularity in the soccer world caused them to transfer over into mainstream popularity and were no longer worn just for sport.
New Sambas maintain a similar look, yet put more emphasis on style than on practical usage. They are still low tops with the signature three stripes and swayed front tip along with the visible sole around the edges. The difference is now the tongue is much shorter and they have a slightly thicker and flatter bottom. Perhaps the biggest change, however, is the colors. Originally sambas only came in black or other bland colors, but now you can get them in almost any vibrant color you please. This new look has brought an old favorite back to life with a new style and purpose.
The original sambas were almost all black with three stripes down the side, a tan gumsole and a long foldable tongue allowing you to tie the lasses over it. Their popularity in the soccer world caused them to transfer over into mainstream popularity and were no longer worn just for sport.
New Sambas maintain a similar look, yet put more emphasis on style than on practical usage. They are still low tops with the signature three stripes and swayed front tip along with the visible sole around the edges. The difference is now the tongue is much shorter and they have a slightly thicker and flatter bottom. Perhaps the biggest change, however, is the colors. Originally sambas only came in black or other bland colors, but now you can get them in almost any vibrant color you please. This new look has brought an old favorite back to life with a new style and purpose.
Adizero drops this summer
Weighing in at only 9.8 oz, the new Adizero Crazy Light is the lightest basketball shoe ever made. Made by Adidas top designers the shoe is meant to be extremely light yet extremely durable. In order to ensure the shoe can take a beating a double heal counter was installed. Mid foot straps were also added to provide heal support. Two layer grip strips are placed on the soul of the shoe in the five areas basketball players compress most during play. While features such as this were added to keep the shoe strong; any excess weight, of the slightest degree, was removed.
While all of this tinkering was done to find the perfect balance between weight and strength, one thing was not sacrificed style. The shoes are completely customizable. You can add almost any design you want, such as this St. Patricks' day inspired version. This is just one of many ways to customize your shoe.
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| Created for the Boston Celtics |
This day in Adidas history
On this day in 1949 Adi Dassler registered his shoe making company Adidas. The name Adidas came from the the shortened version of his first name (Adolf) combined with the the first part of his last name Das. Later on the name was said to be an acronym for "all day i dream about sports".
The business dates back to 1920 when Adi, a big sports fan, made his first pair of soccer shoes from old World War I scraps found in battlefields. Around this same time his dad converted their weaving factory into a shoe factory. At the time these shoes were very cumbersome and uncomfortable to wear. In 1923 Adi's brother Rudolf entered the business as a sales man. By 1937 the family business was making 30 different models of shoes for 11 different sports.
Following a rift in the family due to political ties during World War II the two brothers split up. They split apart the business and Adi kept the larger of the two factories. Adi had created all of the designs and shared his patents with his brother. So Rudolf began creating shoes that were basically his brothers for a company known today as Puma.
Adi began using white leather support stripes along the sides to differentiate himself from puma. The business started its great success when the west German soccer team needed a sponsor. Puma had already landed and lost the contract. The shoes became famous on July 4 1954 when the west Germans conquered Hungary for the world cup. Adi's adjustable spikes on the soles of the shoes were credited with giving the Germans the advantage. The coach was so impressed he actually instead Adi stand in the victory photo.
From humble beginnings of a man making shoes from old scraps found in a filed to one of the largest sports companies in the world Adidas has truly come a long way.
The business dates back to 1920 when Adi, a big sports fan, made his first pair of soccer shoes from old World War I scraps found in battlefields. Around this same time his dad converted their weaving factory into a shoe factory. At the time these shoes were very cumbersome and uncomfortable to wear. In 1923 Adi's brother Rudolf entered the business as a sales man. By 1937 the family business was making 30 different models of shoes for 11 different sports.
Following a rift in the family due to political ties during World War II the two brothers split up. They split apart the business and Adi kept the larger of the two factories. Adi had created all of the designs and shared his patents with his brother. So Rudolf began creating shoes that were basically his brothers for a company known today as Puma.
Adi began using white leather support stripes along the sides to differentiate himself from puma. The business started its great success when the west German soccer team needed a sponsor. Puma had already landed and lost the contract. The shoes became famous on July 4 1954 when the west Germans conquered Hungary for the world cup. Adi's adjustable spikes on the soles of the shoes were credited with giving the Germans the advantage. The coach was so impressed he actually instead Adi stand in the victory photo.
From humble beginnings of a man making shoes from old scraps found in a filed to one of the largest sports companies in the world Adidas has truly come a long way.
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