Friday, August 12, 2011

Adizero drops this summer


Weighing in at only 9.8 oz, the new Adizero Crazy Light is the lightest basketball shoe ever made. Made by Adidas top designers the shoe is meant to be extremely light yet extremely durable. In order to ensure the shoe can take a beating a double heal counter was installed. Mid foot straps were also added to provide heal support. Two layer grip strips are placed on the soul of the shoe in the five areas basketball players compress most during play. While features such as this were added to keep the shoe strong; any excess weight, of the slightest degree, was removed.

While all of this tinkering was done to find the perfect balance between weight and strength, one thing was not sacrificed  style. The shoes are completely customizable. You can add almost any design you want, such as this St. Patricks' day inspired version. This is just one of many ways to customize your shoe.
Created for the Boston Celtics
Given the Adizeros super light weight, strong durability and great style it is no wonder that they have been selected to be the official shoes of both Derrick Rose and Dwight Howard. Two very different players with one request, keep it light. Howards single request was "Make it light and keep it sexy" so that's what we did.

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